Small Business Marketing Resource #4 – Social Networks
Small Business Marketing Resource #4 – Social Networks
Social Networks
Social bookmarking networks works in similar way like link directories, but there are some differences too. The main difference from link directories is popularity. Social networks get millions of visits per day, so you may get more traffic too.
However, to become successful in social networking, your site must contain high quality content. When you submit your URL to social site, other visitors can rate it. If rating is high, your URL is moved into main page where more people can see it.
Adding links to social networking sites also will help getting better rankings in search engines. This work is pretty hard, so you may submit URLs manually or use any automated social bookmarks submitter software – it’s up to you.
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Small Business Marketing Resource #3 – Link Directories
Small Business Marketing Resource #3 – Link Directories
Link Directories
There are thousands of link directories on the Internet. Some of them are free, and others are paid. This time we will focus on free directories only. Having links on directories not only helps increasing search engine rankings, but also help getting more visitors who come from directories to your site directly.
The biggest free directory on the Internet is dmoz.org, but it accepts only very high quality websites. If you believe your site is really high quality, try submitting it to dmoz.org. Also you can find other directories easily. Just go to Google (or another favorite search engine) and type “free link directories”, “link directory”, “backlinks directory“, “links exchange directory” or something similar into search box.
You will find hundreds of link directories waiting for your submission!
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Small Business Marketing Resource #2 – Links Exchange
Link Exchange
External links never hurt. The more websites will link to you, the more traffic you will get. It’s that simple! Swapping links is easy enough. All you need to do – find related websites and contact their webmasters asking to exchange text links with you. Ask webmaster to add your link to his site, and do the same for him.
However, try exchanging text links with high quality sites only. Having links on junk site (which has low number of visitors) will not help much. It’s better to have one link from big website instead of having 10 links from tiny sites, remember it when looking for links exchange partners.
If you want to know what is the easiest way finding links exchange partners, do this – visit www.dmoz.org, select category related to your website, and then simply email webmasters of sites you like.
Another way to find link partners is searching on Google.com for your top keywords. For example if you are willing to rank for “blue widgets”, go to google.com and do a search for this keyword. You will get a list of top websites now try to contact owners of these websites and request link exchange.
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